Cultural Glimpse

Enjoying diversity

How to Advertise War

How to Advertise War

From The Magic of Believing by Claude Bristol (published 1948), pages 51-52

For forty-four years, ever since the Russ-Japanese war, the Japs immortalized Naval Warrant Officer Magoschichi Sugino, fabled as one of Japan’s early suicide fighters and greatest heroes. Thousands of statues were erected to his memory and in repeated song and story young Nipponese were taught to believe that by following his example, they could die in no more heroic manner than as a suicide fighter. Millions of them believed it and during the war thousands of them did die as suicide fighters… This terrible and persistent deeply founded belief, though based entirely on a fable, caused thousands of Japanese to throw away their lives during the war.

We, too, as Americans, were subjected to the power of suggestion long before and during World War I; we got it again in a big way under the direction of General Hugh Johnson with his N.R.A. plan, and in World War II it inspired us to increase our effort, to buy bonds, and so forth. We were constantly told that Germany and Japan had to be defeated unconditionally. Under the constant repetition of the same thought all individual thinking was paralyzed and the mass mind became grooved to a certain pattern – win the war unconditionally. As one writer said: “In war the voice of dissension becomes the voice of treason.” So again we see the terrific force of thought repetition – it is our master and we do as we are told.

This subtle force of the repeated suggestion overcomes our reason, acting directly on our emotions and our feelings, and finally penetrating to the very depths of our subconscious minds. It is the basic principle of all successful advertising – the continued and repeated suggestion that first makes you believe after which you are eager to buy.

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Choosing Faithfulness

Pastor Aaron (2)

Pastor Aaron read from 1 Samuel 2:12

“Now it was the practice of the priests that, whenever any of the people offered a sacrifice, the priest’s servant would come with a three-pronged fork in his hand while the meat was being boiled and would plunge the fork into the pan or kettle or cauldron or pot.”

He stopped and said, as if to himself, “It’s always dangerous to talk about food, especially when it’s barbecue, especially during second service.”

The congregation laughed.

Being light-hearted and down-to-earth makes it so much easier to feel God’s message. This is what happens every Sunday at Freedom Christian, where the pastor incorporates the bible’s teachings into his everyday family life. He turns the act of helping a man shovel his snow into a thoughtful and humorous story. The man whom he helped thanked him and asked, “Where do you work?”

“I’m a pastor.”

“Oh, you’re a man of God.”

“A title does not make me a man of God,” said the pastor. “You should know me for a few years and decide whether or not I am a man of God.”

He added that some Christian colleges are worse than regular colleges. They have the same ungodliness but they are wrapped up with religious terms.

The sermon’s topic was not religious terms, but it was about Samuel proving that we can be faithful in an unfaithful environment.

“You choose faithfulness and you choose unfaithfulness and then faithfulness and unfaithfulness chooses you,” he said. “I will take a faithful person in my life more than someone who is talented or someone who is flashy. Faithfulness means being faithful again and again and again. It’s being faithful in your life from the east of your life to the west of your life, from the north of your life to the south of your life.”

The pastor’s last words during today’s sermon were “Examine one area in your life where you can be faithful and work all week to make it a strength.”